JOB: Category Manager


Vacancy: CATEGORY MANAGER in FMCG, reporting to General Manager, supervising the following teams;

  • Category retail Supervisors
  • Trade Marketing Executives
  • Merchandisers

Job Purpose

Planning and executing strategies of respective categories across the sales & distribution, marketing and part of the supply chain functions to satisfy consumer and maximize sales.

Key Deliverables 

  • Formulate and implement product category sales and marketing strategies.
  • Responsible for sales growth and EBITDA target achievement for category
  • Managing and controlling category budgets

Duties and responsibilities.

  • Lead and Manage the departmental strategy through processes and procedures/standard  achieve the organization’s objectives
  • Developing and cascading the Section targets through a performance management structure while inspiring team to achieve the section scorecard in line with overall objective
  • Ensuring respective category is available and visible at all points of sales in general and modern trade.
  • Planning, budgeting and executing of advertising and promotional activities for the category, leveraging on consumer marketing platforms.
  • Ensuring merchandising material is appropriately placed at all Point of Sales (POS).
  • Forecast demand for their category based on marketing plans and external factors.
  • Identifying growth and innovation opportunities through generation of consumer and market insights.
  • Responsible for competitive analysis and ensure pricing and value chain models are competitive and well defined for their category.
  • Responsible talent management  in the department including coaching, mentoring, developing, motivating, training and evaluating staff to achieve highest levels of performance
  • Benchmarking and implementing best practices in category management & respective areas of work
  • Implementing product quality, customer & Service Excellence and Change initiatives to achieve desired business plans and culture.


  • Degree in Sales and Marketing
  • CIM Certificate
  • At least 5 year(s) relevant experience
  • Track record of managing successful teams
  • Good communication skills
  • Analytical skills
  • Negotiation skills
  • Creative thinking
  • Person of high integrity.

All applications should be done on or before close of business 18th June 2018 on the link below:

Only shortlisted candidates will be contacted.

Anyaké Designed