MARKETING EXECUTIVE JOB PROFILE

ACCOUNTABLE TO   :           HEAD OF MARKETING

DIRECT REPORTS:

JOB SUMMARY

The role is responsible for developing and implementing the marketing strategy, brand development, production of      marketing material and campaigns

ACADEMIC & PROFESSIONAL QUALIFICATIONS / TRAINING & WORK EXPERIENCE)

• Degree in marketing or related field
• A minimum of 3-5 years of experience in a Marketing role.
• Previous experience with FMCG companies is a Must
• A proven track record of implementing successful marketing strategies

KNOWLEDGE AND COMPETENCIES

1. Understanding of traditional and emerging markets channels
2. Knowledge of media production, communication, and dissemination techniques and methods.
3. Excellent organizational skills and detail oriented.
4. Brand and product management

DUTIES/RESPONSIBILITIES

• Develop and implement brand marketing plans taking into account local market and consumer insight
• Manage and develop the product range strategy including new product development.
• Developing marketing strategy and marketing plan for the organization.
• Manage, direct and lead external marketing agencies
• Budget planning and delivery across all channels
• Collaborate with the brand management team to grow our range of product and service brands
• Coordinate media interest in the organization and ensure constant contact with each media request.
• Manage the marketing team across the region to deliver results.
• Monitor and assess product and competitive performance through ad hoc and continuous research, and sales data.
• Develop clear portfolio and pricing strategies.
• Proactively coach members of the marketing team and implement appropriate learning and development plans.

ANY OTHER FACTORS

1. The job requires flexibility –may involve irregular working hours,
2. Job requires working in varying locations.

DELIVERABLES

• Develop multi-channel marketing plans.
• Measure the success of marketing initiatives.
• Proactively assess and spot new marketing opportunities.
• Manage long-term strategic goal