Brand Manager

Job Title: Brand Manager – FMCG

Location: Nairobi, Kenya

Job Summary

Our client, a leading FMCG company, is seeking an experienced and commercially driven Brand Manager to develop and execute brand strategies that drive market growth, increase brand equity, and maximize product performance. The successful candidate will lead brand planning, consumer marketing initiatives, product innovation, and collaborate closely with Sales, Trade Marketing, Supply Chain, and external partners to achieve business objectives.

Key Responsibilities

• Develop and implement annual brand plans aligned with the company's commercial objectives.
• Drive brand growth through innovative marketing campaigns and consumer engagement initiatives.
• Analyze consumer insights, market trends, and competitor activities to identify growth opportunities.
• Lead new product development, product launches, and portfolio management initiatives.
• Work closely with Sales and Trade Marketing teams to develop effective promotional and in-store activation strategies.
• Monitor product performance, market share, and profitability, recommending corrective actions where necessary.
• Manage brand budgets and ensure effective allocation of marketing investments.
• Coordinate advertising, digital marketing, PR, and media campaigns with internal teams and external agencies.
• Ensure brand consistency across all consumer touchpoints and communication channels.
• Prepare regular reports on campaign performance, sales trends, market performance, and return on investment.
• Build strong relationships with distributors, retailers, and key stakeholders to support brand growth.
• Stay informed on industry trends, consumer behaviour, and emerging market opportunities.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• A professional marketing qualification is an added advantage.
• Minimum 5 years' experience in Brand Management within a reputable FMCG company.
• Demonstrated success in managing well-established consumer brands and delivering business growth.
• Strong understanding of consumer marketing, category management, trade marketing, and product lifecycle management.
• Experience managing ATL, BTL, and digital marketing campaigns.
• Strong analytical skills with the ability to interpret market research and sales data.
• Experience managing marketing budgets and working with creative and media agencies.
• Excellent stakeholder management, communication, and presentation skills.
• Proficiency in Microsoft Office, particularly Excel and PowerPoint.

Key Competencies

• Strategic thinking and commercial acumen.
• Consumer-centric mindset.
• Strong project management and organizational skills.
• Leadership and team collaboration.
• Creativity and innovation.
• Results-oriented with strong analytical capabilities.
• Excellent negotiation and influencing skills.