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Corporate Strategy
Pricing a product
Corporate Strategy
The 5 fundamental guidelines of company strategy
Corporate Strategy
Choosing between internal and external growth
Corporate Strategy
Being an agitator for agility
Corporate Strategy
Redefining strategy using resource-based theory
Corporate Strategy
Guidelines for drawing up a strategic project
Corporate Strategy
What is a cost strategy?
Corporate Strategy
What is a differentiation strategy?
Corporate Strategy
What is corporate strategy?
Corporate Strategy
The keys to the success of a corporate strategy
Corporate Strategy
Value creation and corporate strategy
Corporate Strategy
Getting the team on board when planning for a change
Corporate Strategy
What is vision?
Corporate Strategy
Visioneering: creating your vision
Corporate Strategy
Making the vision concrete and operational
Corporate Strategy
Building your strategy at the business level
Corporate Strategy
Conducting a differentiation strategy successfully
Corporate Strategy
Analyzing your competitive position
Corporate Strategy
Company growth: specialization or diversification?
Corporate Strategy
Managing a strategic portfolio
Corporate Strategy
Understanding the challenges of corporate responsibility and of sustainable development
Corporate Strategy
Managing in a socially responsible way
Corporate Strategy
The 3 pillars of a successful strategy
Corporate Strategy
What is a Strategic Business Area?
Corporate Strategy
How markets evaluate a company’s performance
Corporate Strategy
What is company strategy?
Corporate Strategy
The value chain and competitive advantage
Corporate Strategy
Value creation and strategy
Corporate Strategy
Expanding a company through external acquisitions
Corporate Strategy
Creating value for shareholders
Corporate Strategy
Getting the right company culture to help innovation flourish
Corporate Strategy
Fostering a culture of innovation
Corporate Strategy
Spreading innovation throughout the business
Corporate Strategy
Selling a new idea internally
Corporate Strategy
Finding your place in an ecosystem
Corporate Strategy
Troubleshooting a product problem
Corporate Strategy
How to become an experiential organization (and stay that way!)
Corporate Strategy
The Feedback wrap
Corporate Strategy
Seeing beyond costs
Corporate Strategy
Building business partnerships
Corporate Strategy
Fostering risk-taking
Corporate Strategy
Rethinking your innovation strategy
Corporate Strategy
A business guide for generative AI
Corporate Strategy
Unconventional growth strategies
Corporate Strategy
What is the purpose of your business?
Corporate Strategy
Who is your business working for?
Corporate Strategy
Creating the future
Corporate Strategy
How to set yourself apart from the competition
Corporate Strategy
Things gone right
Corporate Strategy
SMEs: economic bedrock
Corporate Strategy
Know your stakeholders
Corporate Strategy
Demonstrating your value in order to make your professional reinvention a reality
Corporate Strategy
SWOT analysis for implementing cellular layout
Corporate Strategy
Identify Your Opportunities to Prepare Now for Crises
Corporate Strategy
Explore Your Strategy for Product Expansion
Corporate Strategy
Explore Your Partnership Possibilities
Corporate Strategy
Explore Co-Opetition for Growth
Corporate Strategy
Explore Growth Through Socially Conscious Strategies
Corporate Strategy
Always Be Seeking Growth
Corporate Strategy
Bricolage: Just Get Started, Then Tinker
Corporate Strategy
Ground your organization by defining its core
Corporate Strategy
Implementing quality at the source
Corporate Strategy
Making a Stakeholder Map
Corporate Strategy
Memorizing abstract data
Corporate Strategy
Incorporating “past assets” into your vision
Corporate Strategy
Ensuring your vision is accessible and operational
Corporate Strategy
Accurately forecast the future
Corporate Strategy
Determining your competitive position
Corporate Strategy
Analyzing your strategy in light of Sun Tzu’s principles
Corporate Strategy
Defining a company strategy
Corporate Strategy
Choosing a new strategic project
Customer Service
Project manager: From good to great client relationships
Customer Service
What is Quality Client Service?
Customer Service
Managing client dissatisfaction
Customer Service
How to find arguments
Customer Service
Adding strength to your arguments
Customer Service
Amaze your customers
Customer Service
Create magic customer service moments
Customer Service
Create a winning first impression with customers
Customer Service
Adapt your approach to the different types of customers
Customer Service
Own the customer experience
Customer Service
Make the last impression a lasting impression
Customer Service
Foster a customer-oriented culture
Customer Service
Design a great customer experience
Customer Service
Turn customer satisfaction into customer loyalty
Customer Service
Ensure the successful diffusion of innovation
Customer Service
Beware of taking a client for granted
Customer Service
Understand how people like to be treated
Customer Service
Understand expectations, then exceed them
Customer Service
Turn your customers into ambassadors
Customer Service
How to deal with unhappy clients
Customer Service
Providing a service that meets the customer’s expectations
Customer Service
Inspire trust in customers
Customer Service
Under-promise and over-deliver
Customer Service
Always treat your customers right
Customer Service
Focus on the customer, not the money
Customer Service
Turn things around with an angry customer
Customer Service
Coach your team to customer service excellence
Customer Service
Customer experience
Customer Service
Harness Customer Experience as a Growth Path
Customer Service
How to deal with unhappy clients with empathy
Customer Service
How to give effective feedback with empathy
Customer Service
How to manage challenging conversations
Customer Service
Identifying customer expectations and satisfaction
Customer Service
Managing customer complaints
Customer Service
Identify and handle common customer errors
Customer Service
Identify subtle customer needs
Customer Service
Stay calm with trying customers
Customer Service
Maintain a customer-centric culture
Customer Service
Analyze your phone habits
Customer Service
Diagnose your key moments in customer service
Customer Service
Adapt your welcome to your customer and your store
Customer Service
Serve a varied clientele
Finance
What is a cost?
Finance
Cost price: from full costs to the ABC method
Finance
Understanding the principles of the forecasting process
Finance
Drawing up and managing a budget
Finance
Cost price: from partial costs to full costs
Finance
How to analyze an income statement
Finance
How to calculate a company’s breakeven point
Finance
What is working capital?
Finance
How do you analyze a by-function or by-purpose income statement?
Finance
The 3 keys of finance
Finance
Measuring profitability
Finance
Evaluating financial equilibrium
Finance
Analyzing liquidity
Finance
Mastering valuation basics
Finance
What is a balance sheet?
Finance
Using the economic balance sheet to understand business cycles
Finance
What is an income statement?
Finance
Intermediate margins
Finance
What is the cash flow statement?
Finance
Introduction to financial statements
Finance
What is a “by-function” income statement?
Finance
The theory of competitive advantage by Michael Porter
Finance
The limitations of Porter’s model
Finance
Conducting a cost strategy successfully
Finance
Calculating costs with the ABC method
Finance
Calculating full costs
Finance
Calculating your cost price with the full costs method
Finance
Calculating a budget
Finance
Following the budgetary process
Finance
Calculating your breakeven point
Finance
Calculating the return on investment of training
Finance
Create high-impact marketing messages
General / Personal
How to reinvent yourself inside your company
General / Personal
Mastering valuation basics
General / Personal
Creating value on a daily basis
General / Personal
Developing your change capability
General / Personal
Asking questions
General / Personal
Rephrasing
General / Personal
Active listening
General / Personal
Getting to know the different levels of communication
General / Personal
Dealing with interpersonal crisis
General / Personal
Being aware of the role you play in a conflict
General / Personal
What is self-confidence?
General / Personal
Showing empathy
General / Personal
Make your point more effectively
General / Personal
The influence of your “perception filter”
General / Personal
Harness self-empathy to make better decisions
General / Personal
Connect to others for more effective work relationships
General / Personal
Enhance your listening skills
General / Personal
Developing your soft skills to boost your projects
General / Personal
Communicating powerfully by email
General / Personal
What is a good goal?
General / Personal
Improving your memory
General / Personal
Taking effective notes
General / Personal
Analyze the organization of your work and your priorities
General / Personal
Tools for planning your work
General / Personal
Boost your thinking power with the help of mind maps
General / Personal
Acknowledging your colleagues’ ideas
General / Personal
Helping develop complex ideas in your company
General / Personal
Implementing diversity into your daily working life
General / Personal
Changing behavior
General / Personal
Adapting to Workplace Trends
General / Personal
Mastering the SWOT analysis
General / Personal
What is agility?
General / Personal
Understand your manager
General / Personal
Adapt to increasingly complex environment
General / Personal
Succeed in a complex environment
General / Personal
Identify your strengths
General / Personal
Take action to develop your strengths
General / Personal
Work at home
General / Personal
Don’t be afraid to step into the unknown
General / Personal
Navigating a new role
General / Personal
Be inquisitive
General / Personal
Speak your mind
General / Personal
Don’t be afraid to ask for help when starting a new role
General / Personal
Stepping up to the challenge
General / Personal
Find your personal work-life balance point
General / Personal
Develop the ability to listen effectively
General / Personal
Facing a tough ethical dilemma
General / Personal
Speaking beats reading
General / Personal
Never compromise your values
General / Personal
Get yourself noticed
General / Personal
Keeping things interesting is paramount
General / Personal
Trust is fundamental
General / Personal
Lessons from a great mentor
General / Personal
A difficult ethical decision
General / Personal
Be consistent in your leadership style
General / Personal
Overcoming a challenge
General / Personal
Recognize the factors in time-wasting
General / Personal
5 tips for networking
General / Personal
Organizing your tasks
General / Personal
3 rules for efficient time management
General / Personal
Six key competencies for working across cultures
General / Personal
Remote communication across cultures
General / Personal
Master the art of recovery
General / Personal
Improve my well-being
General / Personal
Get ready for tomorrow’s jobs today
General / Personal
Harnessing the potential of informal learning
General / Personal
Direct interactions are not always best!
General / Personal
Stop never-ending email threads
General / Personal
Give yourself an offline moment!
General / Personal
Strong communication is culturally contextualised
General / Personal
Improving your writing means improving your critical thinking
General / Personal
Don’t lobby, ask for advice!
General / Personal
The importance of prompt feedback
General / Personal
‘Leave something on the table’
General / Personal
Preparing for a VUCA world
General / Personal
Defining mental health
General / Personal
Strategies to manage panic attacks
General / Personal
Suicidal thoughts
General / Personal
Sexual assault at work: seek help!
General / Personal
What is growth IQ?
General / Personal
There is more than one way to be intelligent
General / Personal
Go beyond your job description
General / Personal
First impressions count
General / Personal
Living with stress
General / Personal
A life of learning
General / Personal
The long life
General / Personal
Diversity is your responsibility too
General / Personal
Embrace diversity personally
General / Personal
Does location still matter in the virtual world?
General / Personal
Resistance in the real world and the virtual world
General / Personal
Learning from mentors
General / Personal
Make yourself more visible
General / Personal
Celebrate what makes you different
General / Personal
What is intrapreneurship?
General / Personal
Start a side venture to advance in your career
General / Personal
Inject some creativity into your work
General / Personal
Intrapreneurs and risk-taking
General / Personal
An intrapren
General / Personal
An intrapreneur breaks the rules
General / Personal
What is curiosity?
General / Personal
What happens to our curiosity?
General / Personal
How curiosity contributes to emotional intelligence
General / Personal
Be careful of shortcutting your thinking
General / Personal
Good thinking means good writing
General / Personal
Know your limits
General / Personal
Listening excellence: core value no. 1
General / Personal
The difficulty of self-perception
General / Personal
The 80/20 principle
General / Personal
Boost personal credibility by association
General / Personal
Creating your vision: the ideal day
General / Personal
Adding impact to your communication through gestures
General / Personal
Building the narrative of your professional reinvention
General / Personal
Apologize for Your Mistakes
General / Personal
The 10 Growth Paths
General / Personal
Six Steps for Mindfully Dealing with an Emotion
General / Personal
Write Your Uncertainty Manifesto
General / Personal
Diagnose the needs that motivate your feelings
General / Personal
Activating your professional network
General / Personal
Creating the path to your new professional objective
General / Personal
Defining your strategic intent
General / Personal
How to accept feedback in a positive way
General / Personal
Recognize Common Microaggressions
General / Personal
Speak Up About Workplace Microaggressions
General / Personal
Move Ahead in Your Career Like an Intrapreneur
General / Personal
Break Past Fear and Explore
General / Personal
Identify Your Approaches to Complexity
General / Personal
Reflect on Past Uncertainty
General / Personal
Take On Personal Accountability in Key Areas
General / Personal
Take On Accountability on Your Own
General / Personal
Where Does Uncertainty Mean Possibility for You?
General / Personal
Tackle Self-Doubt with Aplomb
General / Personal
Create a Risk-O-Meter and Evaluate Your Goals
General / Personal
Juggle Your Real Options Successfully
General / Personal
Challenge Your Negative Emotions and Thoughts with a Reality Check
General / Personal
Evaluate Your Uncertainty Ability
General / Personal
Take Your Uncertainty Temperature and Make Adjustments
General / Personal
Practising active listening
General / Personal
Reorienting behavior that obstructs communication
General / Personal
Assessing another person’s language patterns
General / Personal
Three steps to better channel your frustrations
General / Personal
Identifying the communication style of the person you are speaking with
General / Personal
Identify and understand your feelings
General / Personal
Enhance your powers of pure observation
General / Personal
Master the power of listening
General / Personal
Defining and improving your current level of maturity
General / Personal
Writing an effective email
General / Personal
Acquire a competitive skillset
General / Personal
Use feedback to develop professionally
General / Personal
How to seize the opportunity of digital learning: A 3-step guide
General / Personal
Apply critical thinking at work
General / Personal
Apply critical thinking to your logical reasoning
General / Personal
Summarizing your personal and professional priorities
General / Personal
Reducing multitasking
General / Personal
Improving your collaboration with colleagues from different cultures
General / Personal
Making an overall assessment of your role when starting a new job
General / Personal
Get advice from your direct supervisor when taking up a new post
General / Personal
Boost self-development and innovation with Exploration Days
General / Personal
Identify your recovery toolkit
General / Personal
Improve your expertise
General / Personal
Evaluate your level of “amazing”
General / Personal
Capitalizing on your past
General / Personal
Adopting the right mindset and tools to build a change capability
General / Personal
Take action to improve your self-esteem
General / Personal
Take stock of your interactions with others
General / Personal
Assess your behavior and reputation
General / Personal
Analyze a heated discussion with your manager
General / Personal
Adopt a positive outlook in a challenging situation
General / Personal
Take inventory of your skills
General / Personal
Develop a professional skill
General / Personal
Set up a work space at home
General / Personal
Assess your life balance
Human Resource
Adapting to Workplace Trends
Human Resource
Motivating People for Performance
Human Resource
Optimizing your Compensation and Benefits Program
Human Resource
Designing Work to Motivate Performance
Human Resource
Developing Talent
Human Resource
Attracting and Retaining Talent
Human Resource
Creating a Talent Management Virtuous Spiral
Human Resource
Analyzing a Complex Problem by Using an Issue Tree
Human Resource
Flexible Organizational Design
Human Resource
Understanding the Process of Conflict
Human Resource
How to be Assertive in Difficult Situations
Human Resource
Resolving Tension Using the DESC Method
Human Resource
Boost Productivity by Understanding Feelings and Needs
Human Resource
Observe Without Judgement
Human Resource
Deal with the Human Factor in the Project
Human Resource
Manage the Post-Project Phase
Human Resource
Managing a Team of Project Managers
Human Resource
How to Manage Troublemakers
Human Resource
Recognizing Cultural Difference
Human Resource
The Influence of Culture Upon People
Human Resource
The Influence of Culture Upon Organizations and Working Approach
Human Resource
Building Trust Across Cultures
Human Resource
Six Key Competencies for Working Across Cultures
Human Resource
Remote Communication Across Cultures
Human Resource
Better Performance with Diversity
Human Resource
Are You Ready for Diversity?
Human Resource
Managing Diversity
Human Resource
Annual Performance Reviews: An Annoying Obligation or a Constructive Opportunity?
Human Resource
Four Golden Rules for Conducting Successful Performance Reviews
Human Resource
How to Use the SMAC Method to Formulate Objectives that Motivate Your Staff
Human Resource
How to Conduct Performance Reviews
Human Resource
How to Manage Difficult Performance Review Situations
Human Resource
How to Monitor Objectives Agreed to During Appraisal Interviews
Human Resource
What is Competence?
Human Resource
Congratulating a Colleague
Human Resource
Successfully Managing a Personal Development Meeting
Human Resource
Running a Training Session: How to Prepare for It
Human Resource
Building a Path for Your Training Session
Human Resource
Using Teaching Techniques Effectively
Human Resource
Successfully Running a Training Course
Human Resource
Adapting Teaching Principles to the Participants’ Profile
Human Resource
Dealing with a Colleague Who Isn’t Following the Rules
Human Resource
Responding to Poor Performance
Human Resource
Using Visual Aids Effectively in Presentations
Human Resource
Adapting Your Management Style to Your Staff’s Level of Autonomy
Human Resource
Helping Your Staff to Progress by Using the Correct Management Style
Human Resource
Using Different Management Styles for Successful One-on-One Meetings
Human Resource
The Basics of Effective People Management
Human Resource
Taking Up the Challenge of Change
Human Resource
Recruiting a New Entrant
Human Resource
How to Prepare for a Recruitment Interview with an Experienced Executive
Human Resource
Conducting a Recruitment Interview with an Experienced Executive
Human Resource
Concluding the Recruitment Process
Human Resource
What Makes a Real Team?
Human Resource
The Stages of a Team’s Development
Human Resource
Forming a Team
Human Resource
Managing Difficulties Within a Team
Human Resource
The Norming Phase
Human Resource
Developing a Successful Team
Human Resource
Running a Management Team
Human Resource
Managing a Team in the Digital Age
Human Resource
The Principles of Management 3.0
Human Resource
How to Motivate People (and How Not To)
Human Resource
How to Collaborate (and How Not To)
Human Resource
How to Empower People (and How Not To)
Human Resource
How to Boost Self-Development and Innovation (and How Not To)
Human Resource
How to Give Feedback (and How Not To)
Human Resource
How to Better Measure Performance (and How Not To)
Human Resource
How to Learn from Failures and Successes (and How Not To)
Human Resource
How to Diagnose Other People’s Motivations
Human Resource
How to Adapt Effectively to Other People’s Motivations
Human Resource
Strengthen Cross-Functional Relationships
Human Resource
Adapt Coaching to Performance
Human Resource
Develop an Incentive Program that Works
Human Resource
Recruit Superstar Salespeople
Human Resource
Onboard Salespeople
Human Resource
Management Control: Managing Performance
Human Resource
The Risks and Opportunities of Remote Working
Human Resource
Reach Out to Remote Team Members
Human Resource
Set Up a Geographically Dispersed Team
Human Resource
One-on-One Support and Motivation for Remote Staff
Human Resource
Overcoming Gender Challenges in the Workplace
Human Resource
Women Have It Tough
Human Resource
The Challenges of Managing Across Time Zones
Human Resource
Young Leaders Bring Fresh Thinking
Human Resource
The Importance of Adapting to Different Cultures
Human Resource
Prepare Your People for Moving On
Human Resource
Instilling Confidence in Your People Inspires Loyalty
Human Resource
The Value a Mentor Can Add
Human Resource
Have a Plan to Measure Success Early On in a New Role
Human Resource
Aspire to Be Fair to People
Human Resource
Invest in Training Your People
Human Resource
Developing Young Talent
Human Resource
Managing Frustrated Employees
Human Resource
Why Teaching is Like Leading
Human Resource
Challenge and Interest Your Talent
Human Resource
A Lifetime of Developing Talent
Human Resource
Leaders Need Moral Courage
Human Resource
Making a Difficult Judgement Call
Information Technology
Navigating through your digital landscape
Information Technology
Drawing up the identity card for your unit
Information Technology
Innovating to grow a business
Information Technology
The 3 types of connectors
Information Technology
Proximity, privacy and permission for digital collaboration
Information Technology
Ensuring engagement and connection in a digital world
Information Technology
Embrace a design thinking mindset
Information Technology
Why invest in new technology?
Information Technology
Adopting information technologies
Information Technology
Guidelines for using technology
Information Technology
Management team and digital agility
Information Technology
How my team is using technology
Information Technology
Developing an agile work system
Information Technology
Set up electronic reporting for remote team members
Information Technology
Pick up on weak signals during phone calls
Management
Identifying behaviors for a successful team
Management
Preparing to delegate an assignment
Management
Defining the team’s ground rules
Management
Designing Work to Motivate Performance
Management
What is Shared Leadership?
Management
How Can Organizations Develop Shared Leadership?
Management
Analyzing a complex problem by using an issue tree
Management
Understanding your economic impact and improving your relationship with stakeholders
Management
Defining the SWOT analysis
Management
Competitive advantage and competitive environments
Management
Limitations and key success factors of a cost strategy
Management
Strategizing for agility
Management
Governance for sustainable effectiveness
Management
Take a creative approach
Management
Unite and motivate a geographically dispersed team
Management
Adapt to remote working
Management
Fostering an intrapreneurial spirit
Management
Empower teams if you want great results
Management
Don’t be a know-it-all
Management
Leadership means taking responsibility
Management
If you care and are truthful, your clients will be happy
Management
Create a supportive environment where you can be demanding of one another
Management
Seeing the need that nobody else sees
Management
It’s important to turn off at the end of your working day
Management
Service is the single most important thing
Management
Support women at the early stage of their careers
Management
Understand the culture of the country you’re operating in
Management
Being aware of bias in the interviewing process
Management
Standing up to gender bias in the workplace
Management
A motivated team is an effective team
Management
Don’t let early challenges stop you
Management
The importance of a mentor for your development
Management
Use the right talent to balance your team
Management
Your first serious job provides valuable lessons
Management
True leaders have to take responsibility for their actions
Management
If you work with your team they will work with you
Management
Most people will tell you the answer if you let them speak
Management
Managing your team through a crisis
Management
Have a demanding vision
Management
Finding your own leadership style
Management
Give your customers an ‘aha’ moment
Management
Develop people by empowering them
Management
Creating a sense of purpose through leadership
Management
Authenticity is a trait to value
Management
Work with the resources that already exist within your team
Management
Don’t be afraid to put yourself out there
Management
Helping your people advance in their careers
Management
Experiences of being a woman in the workplace
Management
Seek a career that is nourishing, not demanding
Management
Give your team their own sense of ownership
Management
You don’t have to do something just because you’re good at it
Management
Don’t underestimate your own ability to manage challenging situations
Management
Good personal chemistry creates better business with clients
Management
Managing your stress levels
Management
Give people responsibility, and give it early
Management
The first hundred days
Management
Long term planning is foolish
Management
Ideas are not the answer, ideas that work are
Management
The importance of teamwork
Management
When you feel the moment is right, be bold
Management
Don’t over-commit when starting a new role
Management
Setting the right tone strengthens your brand
Management
Trust your gut feel
Management
Don’t hesitate to close a failing business
Management
Have your own system for selling
Management
Notice the good things that people do
Management
Bullies are seldom anything other than inadequate
Management
People buy people first
Management
The essence of leadership is self-awareness
Management
Be honest with yourself
Management
Do the right thing, however difficult
Management
Educate, don’t sell
Management
Success through adversity is all the sweeter
Management
Human interaction is key in the global market
Management
Involve your customers in your decisions
Management
Ensure you have brand consistency through every channel
Management
Developing a more innovative corporate culture
Management
Don’t impose your preferred way of working on others
Management
The advantage of being a woman in the workplace
Management
When you meet a new client, give before you take
Management
Staying connected to the pulse point of your organisation
Management
You can learn from all bosses
Management
Remember that all rules are invented
Management
Teams want to be set challenging goals
Management
Try to work with people before you hire them
Management
There are no short cuts in a good hiring process
Management
Risk and opportunity in emerging markets
Management
Don’t let society dictate your work-life balance
Management
Sometimes taking a risk is the safest thing
Management
Leaders need to hear the truth
Management
Innovate by putting yourself at the heart of the problem
Management
Crank up the pressure in workshops to solve a problem
Management
The only creative technique that works
Management
Borrow other people’s recipes
Management
The power of adopting a different style of business
Management
Stories are the currency of marketing
Management
Communication is more important than delivery
Management
Delegation is a great way to develop people
Management
Have a strong central idea, then be determined
Management
Hard work is not the same as good work
Management
Market research is the enemy of innovation
Management
Give individuals responsibility
Management
The first condition of innovation is enthusiastic people
Management
Business should focus on one main thing
Management
It’s important to make a difference
Management
You’ll learn more by listening than talking
Management
Value the people doing the heavy lifting
Management
You can’t hide inside your own job
Management
You’d be amazed what your people are capable of
Management
Tell people what to do, not how to do it
Management
Young people can make anything happen
Management
Work with people on what they can do
Management
Tips for working abroad
Management
Seek common ground to resolve workplace conflict
Management
Dealing with bullies in positions of authority
Management
Use your time wisely
Management
Starting a new role
Management
Set career goals and build your personal brand
Management
Selling is as much about listening as it is about talking
Management
Figure out what makes people tick
Management
Good bosses value their people’s opinions
Management
Managing high-maintenance individuals
Management
Approaching tasks that are beyond your comfort zone
Management
Don’t wait to be told what to do
Management
Hard work alone is not enough
Management
A supportive boss
Management
A good Chair
Marketing
Choosing the correct market positioning for your product
Marketing
What is marketing?
Marketing
Understanding segmentation
Marketing
Determining your marketing strategy
Marketing
Create your marketing plan
Marketing
Digitally enhancing your product
Marketing
Understanding your digital consumers
Marketing
Developing your digital communication strategy
Marketing
Structuring your omni-channel system
Marketing
Understand and influence customers’ attitudes
Marketing
Build a powerful brand personality
Marketing
Use market segmentation to optimize communication
Marketing
Address cross-cultural differences in marketing
Marketing
The theory of competitive advantage by Michael Porter
Marketing
The limitations of Porter’s model
Marketing
Analyzing your competitive position
Marketing
Analyzing market dynamics
Marketing
Navigating through your digital landscape
Marketing
Influence customer decision-making
Marketing
Gain deeper customer insights
Marketing
Boost customer involvement
Marketing
The importance of constant encouragement
Marketing
Goal-setting works
Marketing
Stimulating online project collaboration
Marketing
Give voice to end-users
Marketing
Don’t neglect 50% of the market
Marketing
A leading product is a product designed for women
Marketing
From performance-oriented marketing to Utopian marketing
Marketing
Customer-base penetration
Marketing
Market acceleration
Marketing
Understand your market context
Marketing
How curiosity can improve engagement
Marketing
Explore Your Strategy for Customer-Base Penetration
Marketing
Explore Your Strategy for Market Acceleration
Marketing
Connecting to your audience’s language
Marketing
How do you measure a brand’s influence?
Marketing
Adapting your pitch to your target’s motivations
Marketing
Evaluating a market positioning
Marketing
Segmenting your market
Marketing
Setting a marketing strategy
Marketing
Presenting a marketing plan
Marketing
Give more impact to your message
Marketing
Price your product
Marketing
Choose the best strategy to influence your B2B client’s decisions
Marketing
Adapting your marketing mix for the digital age
Marketing
Analyzing your customers’ digital behavior
Marketing
Optimizing the customer journey
Marketing
Influence your customers’ journey
Marketing
Design a powerful marketing message
Marketing
Increase your customers’ involvement
Marketing
Build your brand personality
Marketing
Improve your digital customer experience
Marketing
Enhance your customer loyalty
Marketing
Develop a customer-centric communication strategy
Marketing
Build your cross-cultural marketing strategy
Marketing
Ensure the successful diffusion of your innovation
Marketing
Prepare efficiently for networking
Marketing
Validate your creative questioning
Marketing
Get yourself into a creative frame of mind
Marketing
Improve your communication with the different generations
Marketing
Read the generations
Operations Management
Limitations and key success factors of a cost strategy
Operations Management
Conducting a differentiation strategy successfully
Operations Management
Value creation and strategy
Operations Management
Acting in an ecologically responsible way
Operations Management
Achieving sustainable effectiveness
Operations Management
Cellular layout
Operations Management
Providing a service that meets the customer’s expectations
Operations Management
Anticipating conflict between innovation and operations
Operations Management
Going beyond continuous improvement
Operations Management
The limitations of scripted innovation processes
Operations Management
Manage innovation differently from ongoing operations
Operations Management
Facilitate cooperation between innovation and operations
Operations Management
Identifying sources of waste
Operations Management
Determining strategy with the theory of resources
Operations Management
Maximizing the surface area of your organization
General
Learn to take feedback well
General
Developing your soft skills to boost your projects
General
Acquiring a competitive skillset in today’s changing world
General
How to seize the opportunity of digital learning
General
Top 3 skills of a critical thinker
General
Improving your memory
Procurement
What is CPV?
Procurement
Formulating a request, expressing a refusal
Procurement
Make effective requests
Procurement
Quality at the source
Procurement
The power of negotiating for others
Procurement
Integrating with suppliers
Procurement
Build or buy AI?
Procurement
Your team’s clients and suppliers
Procurement
Doing business with people from different cultures
Procurement
Identify AI Training Bots to Facilitate Learning
Procurement
Preparing the wording of a request
Procurement
Negotiating for resources
Public Relations
Preparing your public speech
Public Relations
Capturing and keeping your audience’s attention
Public Relations
Key principles of communication
Public Relations
High-impact communication: shaping your message
Public Relations
Building rapport and influence when communicating
Public Relations
Identify the different styles of communication
Public Relations
Craft effective messages with empathy
Public Relations
The danger of miscommunication
Public Relations
Rephrasing
Public Relations
Communicating – connecting to your people
Public Relations
Unconscious bias—we all have it
Public Relations
Communicate across generations
Public Relations
Beware of misinterpretations!
Public Relations
Practise the principle of charity
Public Relations
Engage your audience through storytelling
Public Relations
Preparing a speech to convince or to get people to act
Public Relations
Diagnosing a communication problem
Public Relations
Preparing to speak publicly
Public Relations
Communicating an important message
Public Relations
Shaping the impact of your communication
Public Relations
Adapting your communication style to your international partners
Public Relations
Writing a digital communication strategy
Research and Development
Walt Disney and the art of making ideas a reality
Research and Development
The 4 stages of market development
Research and Development
What is a Strategic Business Area?
Research and Development
How markets evaluate a company’s performance
Research and Development
Is what you see all there is?
Research and Development
Company growth: specialization or diversification?
Research and Development
Lean philosophy
Research and Development
Measuring processes for improvement
Research and Development
Quality at the source
Research and Development
Continuous improvement
Research and Development
What is CPV?
Research and Development
Make creative ideas emerge
Research and Development
Using feedback to boost professional development
Research and Development
Find solutions in times of crisis
Research and Development
The design thinking process
Research and Development
How to measure a person’s or a brand’s influence?
Research and Development
Product expansion
Research and Development
Customer and product diversification
Research and Development
Winning in Emerging Markets with Reverse Innovation
Research and Development
The myth of the innovation hero
Research and Development
Build a dedicated innovation team
Research and Development
Make specific plans to test your innovation hypothesis
Research and Development
How can you innovate without breaking the bank?
Research and Development
How curiosity can lead to innovation
Research and Development
Using curiosity to break silos
Research and Development
Brainstorm Ideas for Harnessing Generative AI
Research and Development
Weigh Entering a New Market with a New Product
Research and Development
Analyzing you and your counterparts’ cultural influences
Research and Development
Find creative solutions
Research and Development
Finding ideas
Research and Development
Generate in-depth customer insights
Research and Development
Look at a problem creatively
Sales
Strategies to influence B2B decision-making
Sales
Influence customer decision-making
Sales
Gain deeper customer insights
Sales
Boost customer involvement
Sales
Design a great customer experience
Sales
Turn customer satisfaction into customer loyalty
Sales
Networking
Sales
Leading a brainstorming session
Sales
Preparing a convincing presentation
Sales
Closing your deals: an introduction
Sales
Some deal-closing techniques
Sales
Improving your understanding of your prospect’s situation
Sales
Motivate your target by raising problems that need resolving
Sales
Increase your target’s motivation by asking implication questions
Sales
Master large project selling with the help of a real-world example
Sales
Asking questions about results the other side hopes for
Sales
Adapt your pitch to your target’s express needs
Sales
Discover the keys to successful selling
Sales
Preparing a sales meeting
Sales
Successfully manage the first 5 minutes of your sales meeting
Sales
Discovering your client’s needs and motivations
Sales
Making a good sales argument to convince the client
Sales
Dealing with clients’ objections
Sales
Concluding a sale
Sales
Questions that make people say Yes
Sales
How to ask questions that lead to a “yes” answer
Sales
How to respond when faced with objections
Sales
Figure out your negotiating style
Sales
How to avoid haggling or positional bargaining
Sales
Maintaining a good working relationship when negotiating
Sales
Getting ready to negotiate
Sales
Understanding the mutual gains approach
Sales
Assuming the role of key account manager
Sales
Choosing key accounts
Sales
Categorizing key accounts
Sales
Choosing the right relationship level with key accounts
Sales
Developing your contacts in your key accounts
Sales
Being an expert in your key account
Sales
Better serve customers through cross-selling and up-selling
Sales
Provide ongoing training for your salesforce
Sales
Manage your team’s pipeline
Sales
Set team goals and motivate wins
Sales
Run an effective meeting for your salespeople
Sales
Address poor sales performance
Sales
Groom future sales managers
Sales
A rare sales skill
Sales
Being authentic builds trust with clients
Sales
The art of creating a natural rapport with prospective clients
Sales
Building relationships and trust with clients
Sales
Winning new business
Sales
Project manager: From good to great client relationships
Sales
One to say yes, two to say no
Sales
Become an expert on your product lines
Sales
Take on the roles of a sales manager
Sales
Build credibility with your sales team
Sales
Be firm but fair
Sales
Catch the signs of a struggling salesperson
Sales
What it really means to sell solutions, not products
Sales
Would you get soaked for a sale?
Sales
Going the extra mile can win you sales
Sales
Setting expectations for your sales team
Sales
Prospecting: know when to say stop
Sales
Always stay in control of a sales meeting
Sales
Pushing your sales team to their limits
Sales
Optimise sales
Sales
Appreciate the power of persuasion
Sales
Make requests that forge connections
Sales
Closing a sale
Sales
Preparing questions about your prospect’s situation
Sales
Preparing questions to arouse your prospect’s interest
Sales
Increasing the feeling of urgency in a prospective customer
Sales
Preparing your pitch for a difficult sale
Sales
Prepare your sales meeting
Sales
Evaluate the quality of the client relationship
Sales
Prepare your sales arguments
Sales
Formulate your sales arguments
Sales
Spot when to conclude the sale
Sales
Secure your customers’ trust
Sales
Generate customer surprise
Sales
Take action on your sales management responsibilities
Sales
Assess your credibility with your sales team
Sales
Develop the right attitude with your salesforce
Sales
Restore a struggling salesperson’s confidence and performance
Sales
Making your arguments persuasive
Sales
Preparing how to deal with objections
Sales
Handling human relations in negotiations
Sales
Preparing a negotiation
Sales
Succeeding in a negotiation
Sales
Drawing up a key account team contract
Sales
Assessing your clients to choose your key accounts
Sales
Measuring the strength of your position with a key account
Sales
Evaluate your relationship level with a key account
Sales
Mapping your key account team’s contacts
Sales
Drawing your key account market map
Sales
Post-sale follow-up in style
Sales
Map your sales process
Sales
Adapt for three levels of performance on your sales team
Sales
Ensure accurate tracking of your pipeline
Sales
Plan sales meetings over the course of a year
Sales
Deal with a sales performance problem
Sales
Identify and groom your future sales managers
Sales
Preparing for a sales meeting with a prospective customer
Sales
Analyzing the outcome of a sales meeting
Sales
Identifying your key account’s strengths and weaknesses
Sales
Efficient follow-up after a networking meeting
Sales
Explore Your Strategies for Sales Optimization
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Areas we cover
Departments we serve
Tailored corporate learning for every function — upskilling and reskilling your teams to meet real business needs.
Finance
Financial analysis, budgeting, and investment strategies.
Marketing
Digital marketing strategies, trends, and consumer behaviour.
Human Resources
Talent management, employee engagement, and HR analytics.
Finance & Accounting
Accounting principles, financial reporting, and compliance.
Sales
Sales techniques, negotiation, and customer relationships.
Information Technology
Technology advances, cybersecurity, and IT project management.
Research & Development
Research methodologies, product development, and innovation.
Customer Service
Service excellence that improves satisfaction and loyalty.
Operations Management
Supply chain, logistics, and process improvement.
Procurement
Procurement strategy, supplier management, and cost control.
Legal
Legal compliance, corporate law, and regulatory issues.
Corporate Strategy
Strategic thinking, business planning, and leadership.
About the Academy
Learning that fits real life
The Reeds Africa Training Academy is a comprehensive platform offering professional development courses across many sectors — for individuals and organisations looking to grow skills in management, leadership, finance, and safety.
Each course is delivered by industry experts, with a mix of in-person and virtual classes so you can keep learning without interrupting your schedule. With a strong emphasis on customised, real-world learning, the Academy is a trusted partner for corporate teams and individual career growth alike.
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